Bank customers’ preferences and responses to Corporate Social Responsibility (CSR) initiatives in Ghana
نویسندگان
چکیده
منابع مشابه
Corporate Social Responsibility in Ghana
Corporate Social Responsibility (CSR) an ethical, non-legislative, non-forcing approach to promoting responsible behaviours within organisations employs the central route of persuasion which consists of thoughtful considerations of arguments to achieve desired results. Studies suggest that attitudes that change through persuasion are more likely to persist temporally, resist counter persuasion ...
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The pharmaceutical sector, an industry already facing stiff tests in the form of intensified competition and strategic consolidation, has increasingly become subject to a variety of other pressures. Significantly, in common with other large-scale businesses, pharmaceutical firms are being exhorted to respond positively to the challenge of corporate (social) responsibility (CSR). Clearly, for in...
متن کاملCorporate social responsibility and bank customer satisfaction:
Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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The private sector is often seen as a driver of exclusionary processes rather than a partner in improving the health and welfare of socially-excluded populations. However, private-sector initiatives and partnerships- collectively labelled corporate social responsibility (CSR) initiatives-may be able to positively impact social status, earning potential, and access to services and resources for ...
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As a country in the process of stabilisation and accession to the European Union, Croatia is under strong pressure to bring itself into line with EU policies. One policy concept, which is rapidly growing in importance in European markets, is Corporate Social Responsibility (CSR). At the same time, Croatian enterprises, in particular small and medium-sized enterprises (SMEs) are under pressure t...
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ژورنال
عنوان ژورنال: African Journal of Business Ethics
سال: 2016
ISSN: 0976-3600
DOI: 10.15249/10-1-107